The Process Selling Programme
(Public/Group Learning)

Move to the Next Level in Good Company

The Process Selling Programme leverages collective thinking, where participants not only avail of the Process Selling methodology, they also learn from their peers (and them from you).

Through a blended learning experience, participants enjoy a combination of group seminars, 1-on-1 coaching, e-learning, and shared experiences.

The Programme offers two delivery options, online seminars or an in-person workshop.

For a personalised consultative approach, see The Framework
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Benefits of Process Selling

Core Focus Areas

  • Strategic Review
  • Sales and Self Preparation
  • Product and Persona Mapping
  • Lead Generation Activities
  • Map Your Sales Process
  • Communications
  • Discover the Opportunity
  • Objection Handling
  • Closing Techniques
  • Account Management


  • Annual Activity Roadmap
  • Improved Sales Productivity
  • Engaging the Right People
  • A Continuous Stream of Leads
  • Documented Sales Playbook
  • Meaningful Conversations
  • Prompt and Cheat Sheets
  • Higher Conversion Rates
  • Closing Plans and Timelines
  • More Customer Retention 

Blended Learning Format

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Option 1
Group Seminars

Once weekly for 6 weeks, you will join your instructor and your peer learning group, to cover the core focus areas and to achieve the outcomes. Seminars are scheduled for 90 minutes online and includes access to e-learning.
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Option 1
1-to-1 Coaching

Each participant is allocated a set of 4 coaching sessions. Sessions are aimed at working together on live sales opportunities to reinforce what is learned from the seminars. Choose you own topics and times.
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Option 2
In-Person Workshop

For those who prefer live engagements and the opportunity to meet their peers. This is a full day, high-energy event, bring the course content to life, with case studies and role-play interactions. 
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Option 2
E-Learning Modules

To prepare participants for the in-person workshop, we provide access to the e-learning modules. Modules contain a downloadable workbook, templates and tools. (also available to Group Seminar participants)

What our clients say about us 

Brendan delivered a very intense and engaging programme. The content was fresh and enlightening, challenging salespeople to dig a little deeper and to go the extra mile. We realised some strengths that were not being capitalised on to date and are now very much a part of our sales process.

Gareth Caulfield
Managing director at
Digi-Net Business Solutions

"From the initial discovery session, Brendan’s experience as a facilitator and senior manager became apparent. His pragmatic nature and objective point of view helped greatly in devising a new sales strategy. Within months my business has seen a 10% increase in sales revenue."

eoin daly
General Manager at
Snap (Naas Road)

It’s evident that Brendan has a great deal of experience in selling situations and could adapt to the challenges faced by the team. Process Selling helps us to stay focused on what’s important to our customers and as a result, we are closing more deals.

Dave mcevoy
Managing Director
DMAC Media

Register your Interest and we will contact you to discuss details

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