About Us

To empower companies engaged in technical sales with the knowledge, tools, and strategies they need to unlock their full growth potential and drive sustainable success in today's competitive marketplace. Through our expertise and guidance, we aim to streamline operations, enhance sales effectiveness, and foster collaboration between sales and marketing teams, ultimately delivering tangible results and value to our clients.

To be recognised as the premier resource for companies seeking to excel in technical sales and business development. We envision a future where businesses of all sizes can leverage our proven methodologies, tailored solutions, and expert guidance to achieve unparalleled success and dominance in their respective industries. By empowering our clients to navigate the complexities of the sales process with confidence and precision, we strive to be the catalyst for transformative growth and prosperity.

Brendan Dunne is a sales leadership coach and the founder of Process Selling. With nearly 40 years of experience in technology sales and professional qualifications in business, technology, and learning and development, Brendan is uniquely equipped to guide business owners of technically oriented companies.

His expertise helps these leaders scale their businesses to new heights, leveraging his extensive knowledge and practical insights in sales and business growth.

Brendan is a member of the Learning & Development Institute, and he is on the Panel of instructors for the National Sales Apprenticeship Programme, an initiative of MSLETB and available from participating ETBs nationwide.

Richard Coen is the founder of Emarkable and a digital marketing consultant. He has 30 years of experience in assisting marketers to develop key growth strategies for their businesses, on a local or international basis.

In addition to his digital marketing activities, Richard has managed businesses in retail, Finance, Consulting, ICT, Marketing, and Professional Services. His vast amount of experience positions him well to engage business owners and senior managers on any aspect of business development.

Richard is also the co-architect of the Process Selling Blueprint and co-host of our continuous learning programme, with responsibility for the marketing related subjects and content.